Max Betteridge Design


Reusable Pollution Mask

Hira was designed, engineered, and prototyped by myself and a small team of co-founders. With the vision to keep more, throw away less – Hira was designed to be a premium product with a comfortable one-size silicone seal. Using nano-fibre filter media developed in New Zealand, the filters would be the only components which require replacing, the large majority of components in the product would be reused. The product comprises of two rigid shells which are separated in the centre, allowing the mask to be easily folded for storage.

The Process